TikTok was the world’s most downloaded and profitable non-game app in the first half of 2021


The growing importance of TikTok in the market was highlighted last week after the announcement that the ByteDance-owned app overtook YouTube in the US and UK for average time spent per user per month on Android. from May 2021.

Now, according to a new report from the analytics company Sensor tower, TikTok was also the world’s most downloaded and profitable non-game app in the first half of 2021.

The app, according to Sensor Tower data, reached nearly 383 million first installs worldwide and around $ 919.2 million in consumer spending in the first half of 2021.

TikTok has also exceeded 3 billion installs worldwide from the App Store and Google Play (including the iOS version of its Chinese version, Douyin, and excluding third-party Android markets), which Sensor Tower says , in fact the first not belonging to Facebook. application to achieve this.

In the United States, TikTok has so far generated nearly 253 million downloads from the App Store and Google Play, which represents 8.4% of global app installs.

TikTok is only the fifth non-game app to have spent 3 billion installs worldwide from the App Store and Google Play. The other four include WhatsApp, Messenger, Facebook, and Instagram.

Despite a 38% drop in TikTok downloads year-over-year to nearly 619 million in the first half of 2020 (see below), a drop that Sensor Tower believes is in part attributable to the India’s app ban on consumer spending (in-app spending) was actually up 73% from $ 530.2 million in the same period of the previous year.

Second-quarter consumer spending reached $ 534.6 million, up from $ 384.7 million in the previous quarter (Q1 2021), marking TikTok’s strongest quarterly spending growth since Q2 2020.



According to Sensor Tower, TikTok has generated more than $ 2.5 billion in consumer spending globally since its launch.

TikTok is one of only five non-gaming apps to have generated more than $ 2.5 billion in revenue, according to Sensor Tower, including Tinder, Netflix, YouTube and Tencent Video.


Elsewhere, Sensor Tower reports that TikTok adoption also accelerated in the first half of 2021.

First downloads of the app increased 2% quarter-on-quarter to 177.5 million in the first quarter of 2021, while first-time installs increased 16% quarter-on-quarter to 205.4 million in the second quarter of 2021.

This second quarter growth was the strongest the app has seen since its record high in Q1 2020, when it racked up more than 315 million installs, the most an app has seen in a single quarter.

“TikTok’s metrics tell an amazing growth story, but they aren’t unchallenged in the social video space.”

Sensor tower

Sensor Tower notes that “TikTok’s metrics tell a story of amazing growth, but that doesn’t go unchallenged in the social video space.”

Sensor added: “Popular apps like YouTube, Snapchat and Instagram have incorporated similar functionality into their platforms, hoping to appeal to new and existing users.

“Independent competitors like Kwai and Moj are also scrambling to lead the pack. To stay competitive, ByteDance will undoubtedly continue to innovate and develop the ecosystem of creators on TikTok.Music trade around the world


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