Global gaming industry supplier, Zitro, announced Thursday that its online subsidiary Zitro Digital expanded its presence in the Latin American region.
Zitro expands presence in Latin America through Codere deal
Zitro Digital revealed that its portfolio of digital games is available for the first time in the jurisdiction of the city of Buenos Aires, thanks to a doing business with the Codere group. Thus, players can enjoy the very popular Video Bingo games, as well as the famous progressive multi-game Pick & Win.
To complete the deal, Zitro received approval from the Autonomous City of Buenos Aires gaming regulator, called Buenos Aires City Loteria, Sociedad del Estado (LOTBA). Consequently, the the company’s digital games have been approved for licensed casinos in the jurisdiction. The company’s games have been very successful for years in land-based casinos. However, now players in the Autonomous City of Buenos Aires can enjoy these games through desktop, tablet or mobile devices.
The latest move completes Zitro’s continued expansion into Argentina. In addition to the Autonomous City of Buenos Aires, last December the company strengthened its presence in the country by creating three casino installations. As a result, Zitro’s wildly popular games and cabinets were introduced to three locations in the Mendoza region.
Besides Latin America, Zitro’s games are also popular in Europe. In fact, last month, Zitro’s most popular games were showcased to over Barrière Group establishments in France. Thus, the most successful games Link Me and Link King have been deployed in more establishments of the Barrière group.
Company remains focused on global growth
Regional Director of Zitro for Latin America, Alejandra Burato, viewed the company’s steady growth as a outstanding achievements. In addition, she recognized that growth helps pave the way for Zitro will enter new jurisdictions in Argentina and around the world. Burato revealed that creating a “product that is as successful and profitable for operators as our land games” is Zitro’s primary goal. She explained that after the hard work of the team, the company is proud to see this goal become a reality.
“It is an outstanding achievement to see Zitro Digital grow steadily and pave the way for new online casino markets not only in Argentina but on all continents.”
Alejandra Burato, Director for Latin America at Zitro
Additionally, Burato said that receiving LOTBA approval is an important milestone for the expansion of Zitro Digital. She added that Zitro is grateful for the confidence of the Codere Group. In conclusion, Burato said the company is “excited to be adding new game titles soon.”
“We are confident that gamers will experience the same success in the online channel and that this will support our omnichannel growth strategy.”
Salo Leder, Regional Manager of Codere Online
Regional Manager of Codere Online, Salo Leder, added that bringing world-class entertainment to its customers in Argentina is a top business priority. He acknowledged that this partnership brings a “broad portfolio of online video bingo and Zitro video slot games”, which have already proven successful in land-based casinos. In conclusion, Leder predicted that the same success will be seen within the online channel, which help Codere grow further.